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Successful Branding

Coastal Bend Business Innovation Center 10201 South Padre Island Dr, Corpus Christi, TX, United States

Presented by Dr. Kent Byus, Professor ofMarkeeting and Entrepreneurship, College of Business, Texas A&M University-Corpus Christi. Successful Branding Starts by Being Remarkable Focus on creating, delivering, ad communicating value Determining the right audience Defining and refining your company's personality Selecting the logo and the slogan that match the promise Everything matters