Presented by Dr. Kent Byus, Professor ofMarkeeting and Entrepreneurship, College of Business, Texas A&M University-Corpus Christi. Successful Branding Starts by Being Remarkable Focus on creating, delivering, ad communicating value Determining the right audience Defining and refining your company's personality Selecting the logo and the slogan that match the promise Everything matters

Presented by Dr. Jim Lee, Regent Professor of Economics, College of Business, Texas A&M University-Corpus Christi. Understanding the Coastal Bend's Capacity for Innovation & Regional Understanding your local economy and market can help your business succeed. This Lunch & Learn session will present what shapes innovative entrepreneurial activity and what has driven economic growth in the Coastal Bend. You should ...