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Successful Branding
May 2, 2023 @ 8:00 am - 5:00 pm
Presented by Dr. Kent Byus, Professor ofMarkeeting and Entrepreneurship, College of Business, Texas A&M University-Corpus Christi.
Successful Branding Starts by Being Remarkable
- Focus on creating, delivering, ad communicating value
- Determining the right audience
- Defining and refining your company’s personality
- Selecting the logo and the slogan that match the promise
- Everything matters